In a nutshell, there are two types of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, SEO is short for seo and it’s all about getting your site to rank as much as possible with search engines. Back to the two types of SEO:
On-page, also referred to as on-site search engine optimisation. Off-page, also called off-site. This post focuses on off-page SEO. However, just so you know, on-page SEO is primarily regarding the key search phrases placed on the pages of the site. As an example, a lawyer’s home page key search phrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results result from off-page SEO which boils down to acquiring many and high-quality links to your web page. These links are called backlinks. The main thing that improves your rankings with the search engines is the number and excellence of links to your website.
Ways to get those backlinks to your lawyer website? You can find 3 main options for getting backlinks:
* attract them;
* go and acquire them; and
* create one-way inbound links yourself.
* Attracting inbound links
You have to develop a reason in your website for an additional blog or website to want to link to your website. The simplest way to do that is create content that people will like. Content can be written, audio, images, and video. Lawyers have a pretty good opportunity attracting links since they have specialized knowledge that people must know about. Therefore, writing in-depth concerning your practice area will more than likely attract links. Be certain the titles of the content are compelling and avoid writing a lot of in legal language. It may be informative, but it’s not compelling.
Go and get inbound links through link exchanges – A popular way of acquiring backlinks is trading links with other lawyers. Type “lawyer link exchange” and you’ll get an abundance of law firm websites prepared to exchange links. There’s a pretty good debate inside the SEO community right now about how exactly effective link exchanges are. Inside my experience backlinks because of link exchanges are still valuable and definately will boost your search engine ranking positions. Link exchanges are false votes of popularity for any website (the idea behind using links being a ranking criterion); however, it’s not necessarily the case. Lawyers listing other lawyers can become a service for folks needing an attorney in another location. At the conclusion of the day, within my experience with my websites, link exchanging works.
Create one-way inbound links yourself. One-way links are the types that you don’t reciprocate a link. You can create one-way inbound links in 4 ways:
* Write and publish articles online;
* Comment on blogs that don’t have a no-follow tag;
* Social bookmark your website; and
* List your lawyer website with online directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a great example. If you look at the bottom with this article you’re reading, you’ll visit a brief bio or resource box. Because box I placed two links. EzineArticles.com (and the majority of the countless article directories online) permit two links to a site of your liking (that suit inside the terms, lawyer websites are permitted). The problem with writing and publishing articles will it be takes a long time. Should you don’t like writing, then it’s a chore. A part of great SEO for lawyers does it fast and efficient. Having said that, most lawyers can write so publishing online isn’t too onerous.
Comment on blogs that don’t use a no-follow tag – Without getting technical, perform a search for blogs that don’t have zero-follow tag inside the comments and you’ll find many. No-follow tags are website coding making the hyperlink invisible to browse engines and thus useless for SEO purposes for you. Go these non no-follow commenting blogs and leave comments with links for your site. Only visit sites related to your site.
Social bookmarking your site – You will find dozens, otherwise numerous social bookmarking websites. It’ s a smart idea to have someone at another IP address bookmark your site. Don’t have a similar person repeatedly bookmark your web site and don’t you bookmark your website.
List your lawyer website with internet directories – You can find at the very least more than a thousand online directories. Whenever you list your website under a particular category, you receive a hyperlink to your web site.
Disadvantage to creating your own one-way links – The down-side to creating your own one-way links is that it’s very time-consuming work. Writing and publishing an excellent article will take time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your web site on dozens of social bookmarking sites needs time. Registering and listing your law firm’s site with 1,000 online directory takes lots of time. Don’t get me wrong, this is the way SEO for lawyers is performed. It’s worthwhile in the long-run because those links give your web site internet search engine ranking power indefinitely.